Social Media Guide for Interior Designers

According to the definition provided in Wikipedia:

“Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. “

Social media is everywhere, from email to Facebook, Twitter, YouTube and LinkedIn. As the web 2.0 was unleashed, communication and co-ordination with friends got easier. Now people around the world can see what their friends and family are doing and which things they are enjoying as they perform their daily chores.

The latest tools of today enable users to communicate with people well beyond their social circuit and well beyond their limits. Hence, the collaboration and co-ordination as well as the ability to convey one’s feelings have dramatically increased. Using these tools, everybody can be a publisher whether he knows how to use the tools effectively and target the intended audience.

The internet is turning into a big party where everyone shares ideas and experiences, be it interior design ideas or game room designs.

So if you are using the social media and sharing your decorating ideas, you are part of the online family and invited to the part. However, if you under estimate the social media, you are not welcome at the party which means you wouldn’t be a part of the audience altogether.

The members of the interior design industry apart from some prominent figures from major cities like Los Angeles interior designers and New York interior designers have not fully understood the advantages of social media which can be reaped by them easily. It has been observed that interior designers usually make a single web page on a free template and give their email address, and hence, mitigate the chances of prospective customers finding them.

Here are some tips to use social media effectively for your interior design business:

Identify target market

Identifying what your target market will be is very important. Remember that the current circle of people knowing you is minutiae as compared to the networking possibilities available on the net.

See where your customers are spending time online

Analyze carefully as to where your current and prospective customers are spending time online. Target the places where most of them are spending their time..

Engage your audience

Keep your audience engaged in various activities and interesting discussions, this helps them to understand you and vice versa.

Build an online PR

Build a solid online PR and make sure you give attention to queries of your customers.

Blogging

You can write a blog about your current and previous projects. Moreover, you can provide illustrations to make sure that potential customers can see your work, admire it and hire you in future.

Search Engine Optimization (SEO)

If you have a dedicated site, and a keyword search on a search engine does not return your site on top, use SEO tools to fine tune your site and improve its search engine ranking.

Department Store Buyer Becomes Interior Designer

A man contacted me about promoting his commercial interior design firm that he was starting. At that time he was working as a department store buyer where he was very bored in his job. He was interested in making a career change to interior designing. He had no formal training but had educated himself in interior design and had worked on some very small showroom and office design projects in an assisting role.

After meeting with him and learning his goals, I did some research into office and showroom designs, and the correlations between new designs and increased business. I discovered that office interior designing was a lot more plentiful but more competitive. The larger design firms concentrated on the office designing market. I decide for my client that it would be best if he would concentrate his efforts on the showroom design market which was less competitive and easier to break into.

I helped my client create a web site that would express his unique approach to designing showrooms. The web site allowed clients to request information on the different types and styles of showroom designs that my client has to offer. There would be articles and links to articles that would be of interest and help prospective clients with what type of showroom design would be best for their business. The web site would provide examples of other projects that were successfully done.

I wrote articles on the positive correlation between new designs and increased business and distributed them on the internet were clients would be looking for information. I included links in the articles back to my client’s web site. I created a newsletter for my client that contained helpful information to prospects by explaining several different ways of how new showroom designs can increase business. The newsletter contained links to my clients’ web site as well as links to articles and sources of information that would be of assistance to any potential prospects.

I created a print ad for the New York Real Estate Journal and wrote an article under my clients’ by-lines that appeared with the ad. After the article and ad appeared, I ordered reprints, wrote a solicitation letter, and bought a list of approximately 500 real estate lawyers (new showroom tenants typically have their lawyers negotiate their leases). The solicitation letters gave my clients web site address and where to find his newsletter. The solicitation letters were mailed with a bulk mail permit from a local post office. They were also sent via email.

A few weeks later after sending out the solicitation letter and reprints, a lawyer who represented a men’s suit designer company responded to our ads. I prepared for my client a four color brochure, a PowerPoint presentation, and a script to follow during his presentation. My client was up against 3 other firms competing for the contract. My client was rewarded the contract. The contract was for 1.5 million for a showroom on a very fashionable Manhattan street.

Five months after getting the contract to design this showroom my client completed the project. The showroom turned out to be a huge success for the men’s suit designer company. The company even recommended my client to an accessory manufacture and design company that the suit company was doing business with.

With the permission of the men’s suit designer company I arranged for several stories about their work to be published. I made changes on their web site to include the success that my client had with the suit design company’s show room design. I also included it in the next company newsletter that was going to be published. I repeated the process with the mailing list both of them (conventional mail and e-mail) promoting the success of my clients work. As a result, my client got three additional clothing design companies each of whom required large showrooms and offices

The success of the first contract allowed my client to break into a new market segment which is designing offices, which is the largest and most profitable in the interior design business. Here is where my client decided to expand his business; and in order to do this he must hire others who have the skills to execute the appropriate tasks at hand.

Marketing Tips For Interior Designers

The other day, I was chatting with my friend, who happens to be an interior designer, and I remarked that it must be pretty easy to get work doing what he does. He stared at me and then started laughing. After he had quit cackling, he explained to me that interior design work wasn’t as glamorous as the TV shows made it sound. There’s a lot of real work involved, and even when you are excellent at what you do, you won’t always have people banging down your door to get you to design their houses and workspaces. By taking a quick look at some of the marketing tips for interior designers that my friend passed on to me, and taking a look at what I’ve figured out my own, you’ll soon see that there are some things that are essential.

First, you will need a professionally designed web page. Because people are going to be looking at you to design their living spaces and their work spaces, you’ll find that you need to grab them with your design aesthetic the moment they get to your page. Of course, a well-designed web space has nothing to do with how good you are at your job, but it’s all about presentation and awareness. If you have a web page that’s dark, cramped, poorly designed and ugly, you’ll find that no matter what your portfolio looks like that people will assume that’s how your design works. If you are not a professional at web design, it’s worth the money that you spend to hire someone who is.

Many good marketing tips for interior designers will be associated with how you can make people remember you. Whenever you finish a job, offer your client a way to get in touch with you. Whether you decide that you want to do this in the form of a magnet or some sort of client gift like a pen or an umbrella or gift basket, you’ll find that by leaving something of yourself in their home, you’ll make yourself accessible to anyone who comes in, whether they are guests or family. My friend suggests something like a magnet or a calender, because it is useful and people will always keep it handy.

Finally, remember to keep records of all of your work. You should always be able to give samples of what you can do and how you got there. The more progression shots that you can show online, the more you’ll be able to tell prospective customers how you are going to work some magic on their spaces. While of course you should have these pictures up on your website, you’ll find that having a hard copy that you keep to show clients in your office is another thing you can do.

My friend had a lot to say about marketing tips for interior designers but most of it could be summed up by saying “don’t let them forget you.” Remember that networking is a big deal, and that you have do a fair amount of it to get to where you want to be!

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